As well as being one of Dubai's most popular Djs, Kennedy is CEO of REMIX media and Publisher of REMIX magazine & Play magazine. For eight years he has promoted numerous international DJ acts and tours throughout Dubai and the rest of the Middle East and still remains committed to bringing the best 'underground' artists, labels and DJs to this region of the world. His two publications have become well known for their support of the regions best creative talent. REMIX is the regions #1 youth culture magazine, whilst Play is Dubai's most popular and talked about entertainment guide. Musically he plays many variations of cutting edge dance music and is widely regarded as the pioneer of the house scene in the city.