Role Description: Communication Designer

A Communication Designer is a specialist responsible for developing and creating visual concepts and strategies to effectively convey information to a target audience. Their primary task is to use graphic and visual design to communicate messages across various media and platforms, including print materials, digital products, branding, and advertising. 

Main Responsibilities of a Communication Designer:

● Developing Visual Concepts:

○ Creating designs that align with the brand and effectively communicate the

intended message to the audience.

○ Working with various formats, such as web design, advertising banners,

presentations, infographics, and more.

● Branding and Visual Identity:

○ Developing brand elements (logos, color schemes, fonts) that reinforce the

company’s identity.

● Creating Informational Materials:

○ Designing effective infographics, charts, brochures, and other materials to

simplify complex information.

● Working with Digital and Print Media:

○ Creating materials for social media, websites, mobile applications, as well as

print (flyers, magazines, posters).

● Coordination and Collaboration with Other Departments:

○ Collaborating with marketers, developers, copywriters, and other specialists to

achieve communication strategy goals.

● Adapting Content for Different Audiences:

○ Understanding how to create designs that will be effective for different audience

segments and cultural contexts.

A Communication Designer plays a key role in creating successful visual solutions that help

brands engage with their audience on a deeper level.

Why We Need a Communication Designer

Primarily, to adapt the new branding to current needs and constraints:

1. Develop visual style based on branding (static, 2D and 3D graphics, motion design,

landing pages).

2. Modify and enhance the visual language provided by the agency.

3. Create and continually update guidelines for working with the brand and graphic

styles in interfaces and communication.

4. Lead and oversee the work of outsourced graphic designers.

5. Alternatively, manage the creation of promotional and communication materials in a

streamlined process, ensuring full quality control.

Skills and Knowledge Required for a

Communication Designer:

A communication designer must possess both hard and soft skills.

Hard skills include proficiency in professional software such as Adobe Creative Suite, Figma, Cinema 4D, and SketchUp. Additional skills in animation, 3D visualization, and web development are advantageous and increase the designer’s value and competitiveness.

Basic knowledge is also essential, including understanding color theory, composition principles, typography, and having a well-developed visual sense.

Soft skills involve working with meaning and emotional engagement. The designer should be able to accurately interpret various images and create precise visual metaphors that resonate with the audience.

Key soft skills also include strong communication and presentation abilities. It’s crucial to

interact effectively with clients and colleagues, clearly justify design decisions, and consider

the feedback of others throughout the process.