Platinumlist recently ran a study and found that when an event image is clean, free of extra text or visual clutter, it performs 10–15% better in click-through rate under our new design. In simple terms, that means your event converts better on Platinumlist.net.
The best-performing format is still video, especially for banners and teasers, where we see up to a 30% increase in performance. For homepage, category pages, and similar placements, clean images consistently deliver up to a 15% boost in CTR.
The reason is simple: on the homepage, our brains don’t see text inside images the way we hope. Instead of drawing attention, it actually gets ignored. They don’t see it like this:
But they see it like that! They scan visuals first, and a clean design wins every time.
So with the new templates we’ve increased the CTR of the home page by 10-15%.
Increase the performance of your event for free
We’re happy to handle the image editing ourselves, but we need to align with you on how to proceed:
- Blanket approval: You allow us to update images for your events whenever needed.
- Case-by-case approval: We’ll only update images after getting your explicit permission each time.
