SEPHORiA is returning to Dubai this November, and beauty enthusiasts are in for a treat. The immersive beauty festival is back for its second year, and it’s set to be bigger and more exciting than ever. The event will take place on November 20-22 at Al Wasl Plaza, bringing early holiday cheer for those ready to experience everything the beauty world has to offer.

With anticipation building, it’s clear this year’s festival will include even more immersive activations, exclusive product drops, and TikTok-worthy moments sure to fill feeds for weeks.

VIP Appearances at SEPHORiA 2025 & Tickets

In 2025, SEPHORiA is expected to bring even more star power, along with plenty of beauty innovations, exclusive products, and plenty of social media moments. VIP appearances confirmed for this edition:

  • Mona Kattan (founder of KAYALI and co-founder of Huda Beauty) and Mario Dedivanovic (Makeup by Mario) on November 20
  • Huda Kattan (makeup artist and co-founder of Huda Beauty) on November 21

This is your moment! Get your tickets to the biggest beauty event in Dubai on Platinumlist! SEPHORiA is waiting for you!

Dubai’s beauty scene is truly booming this year! In May, Russian beauty retailer Gold Apple opened its doors in Mirdif City Centre, bringing over 1,700 beauty products for skincare and makeup needs. Plus, Ulta Beauty is set to open at Mall of the Emirates by the end of the year, so the beauty options just keep growing in this city!