Abu Dhabi’s baked goods game just got an upgrade. Marcel Bakery, the cult-favourite brand born in London and known for its artisan breads and pastries, is now available to all residents of the UAE capital — exclusively on Careem Groceries.

If you’ve dined at top restaurants in London, Los Angeles, or Las Vegas, you might have already had a taste. Marcel’s naturally fermented loaves and delicate patisserie have quietly built a reputation among Michelin-starred chefs and luxury hotels worldwide.

 

 

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Now, you can bring that same quality home — no reservation or flight required. Whether you’re planning a dinner party or simply want to enjoy a flaky croissant with your morning coffee, Marcel offers a lineup that includes everything from crusty sourdoughs to picture-perfect desserts. Every item is made by hand, sticking to traditional techniques and high standards.

Founded in 2007, Marcel Bakery has grown steadily, expanding from London to LA, Vegas, Dubai, and now Abu Dhabi. Its latest launch with Careem brings their baked goods to your doorstep in under 20 minutes — making it easier than ever to enjoy freshly baked treats without leaving home.

To order, open the Careem app, tap ‘Groceries,’ and browse the Marcel Bakery offers. Its artisanal baking is now just a few clicks away.