Sneaker Con is heading back to Riyadh in 2026. The global event that brings together collectors, traders, and fans, will land at BLVD City from February 26 to 28. Part of Riyadh Season, it’s shaping up to be three days where sneakers take over the city.
What started in 2008 as a small meetup between sneaker fans has turned into a worldwide movement. Sneaker Con now travels through more than 30 cities every year, connecting people who see sneakers as more than just shoes.
More than 150 vendors from the US, the Middle East, and beyond will line up their best stock in Riyadh. You’ll find vintage grails, limited-edition releases, and the kind of sneakers you usually only see on your feed. It’s the place to spot what’s hot and maybe score a pair you’ll never find in stores.
The real action happens at Trading Pit, where sneakerheads buy, sell, and swap on the spot. Add to that the auctions for exclusive drops and appearances from big names in the industry, and you’ve got a full-on celebration of sneaker culture. Even if you’re not a die-hard sneaker fan, it’s worth dropping by just to see the energy and creativity on display.
While Sneaker Con is still a few months away, check out other unmissable events lighting up Riyadh in 2025.
Keep your eyes open for updates and new announcements because Riyadh Season 2025 is packed with events you’ll want on your radar!
