Get ready for a touch of Parisian glamour right in the heart of Saudi Arabia! The Kingdom is about to get a très chic makeover with the grand unveiling of the King Salman Boulevard in Diriyah—a stunning homage to the iconic Champs-Élysées Boulevard in Paris.

Imagine strolling down a boulevard reminiscent of the world-famous French counterpart, lined with designer shops, cultural attractions, and an air of sophistication. Well, that dream is about to become a reality as the King Salman Boulevard is set to mirror the charm and elegance of the Champs-Élysées. And it’s not just about replicating the look; it’s about creating an experience that transcends boundaries.

Scheduled to open its doors in 2024, the King Salman Boulevard promises to be a cultural hotspot, featuring a myriad of attractions, including museums, a state-of-the-art convention center, a dynamic performance arena, and the pièce de résistance—the Royal Diriyah Opera House. Just picture the grandeur of a Parisian opera house transported to the heart of Saudi Arabia.

But that’s not all; the boulevard will also house prestigious brands, offering an unparalleled shopping experience. So, get ready to indulge in some retail therapy surrounded by the exquisite charm of Diriyah. This destination is also set to redefine luxury living with plans for 42 hotels, over 100 restaurants, and a whopping 30,000 residential properties by 2030.

The recent groundbreaking ceremony for two highly anticipated hotels—Aman, Oberoi, and Six Senses at Wadi Safar—marks a significant step in the realization of this ambitious project.

For sports enthusiasts, the Royal Diriyah Golf Club in Wadi Safar and the Royal Diriyah Equestrian and Polo Club add an extra layer of allure to this multifaceted project. Aligning seamlessly with the Kingdom’s commitment to excellence across all sporting domains, these additions promise to make Diriyah a hub for sports and leisure.

King Salman Boulevard

Diriyah, located just 14 minutes north of Riyadh, is transforming into a tourist destination that aims to attract 100,000 residents and 25 million visitors annually.

As the original capital of Saudi Arabia, with a rich history dating back to the 18th and 19th centuries, Diriyah combines the past and the future, weaving together tradition and modernity.

Jerry Inzerillo, Diriyah Gate’s Group CEO, envisions the King Salman Boulevard as a tribute to Paris’ Champs-Élysées From the Tour de France to Bastille Day parades, the Champs-Élysées is a symbol of French celebration, and the King Salman Boulevard aims to capture that spirit.

So, mark your calendars for 2024, when King Salman Boulevard opens its doors to a world of elegance, style, and a touch of Parisian magic in the heart of Saudi Arabia!