What to do in Al Ula

The desert beats are coming back. AZIMUTH 2025 has officially announced its dates, with the two-day festival set to take over AlUla from 25 to 26 September 2025. Held in the heart of Saudi Arabia’s dramatic desert landscape, AZIMUTH blends music, art and cultural experiences, creating one of the most memorable festival settings in the region. This year’s theme is “Until The Sun Comes Up” — a nod to the festival’s signature format of performances that stretch from sunset to sunrise. The event also coincides with Saudi National Day, giving it even more reason to celebrate.     View this...

AlUla, known for its rich cultural heritage, is hosting Al Khatt Festival 2025, a vibrant celebration of Arabic calligraphy. Until 22 February, visitors can explore stunning artworks, interactive exhibits, and live demonstrations that bring this ancient art form to life. The festival highlights both traditional and modern styles of Arabic calligraphy, displayed across various materials such as fabric, furniture, jewelry, and paper. Whether indoors or outdoors, each piece tells a unique story of artistic expression. At Tantora Square, don't miss the large-scale calligraphy installation by Her Highness Sheikha Khawla Bint Ahmed Al Suwaidi. Six additional pieces on display explore the...

Saudi Arabia’s hottest race — literally — is back this summer. The third edition of AlUla Desert Blaze is taking place on August 15 and 16, 2025, in one of the Kingdom’s most scenic and historic regions. The event offers participants a rare chance to run through UNESCO World Heritage sites while testing their endurance in summer desert heat. There are four race categories to choose from: 5 km 10 km 21.1 km (half-marathon) 42.2 km (full marathon) The 5 km and 10 km races are open to runners aged 16 and above, while the half and full marathons require...

AlUla is adding another architectural and hospitality milestone to its growing list of developments. The AlUla Development Company (UDC), a subsidiary of Saudi Arabia’s Public Investment Fund (PIF), has unveiled the concept for NUMAJ, a 250-room luxury hotel developed in partnership with Marriott International’s Autograph Collection. The property is set to open in 2027. Inspired by both astronomy and cultural heritage, the name NUMAJ takes reference from Nu Ursae Majoris, a star system used by ancient travellers in the region. It also nods to the Arabic phrase Al Kafzah al Ula, or "the first leap," highlighting the spirit of discovery...

The region of AlUla is introducing a new public transport project that aims to improve visitor access to some of Saudi Arabia’s most important heritage sites. The AlUla tramway, expected to launch operational services in the second half of 2027, will become the world’s longest battery-powered, catenary-free tramway. The tramway will cover 22.4 kilometres and include 17 stations, each featuring a distinct architectural design. The route follows the historic path of the former Hijaz railway. It will connect five of AlUla’s most important heritage sites: AlUla Old Town Dadan Jabal Ikmah Nabataean Horizon Hegra Historical City (a UNESCO World Heritage...

Saudi National Day is just around the corner, falling on 23rd September, and it’s the perfect time to join the celebrations across the country.  It’s a public holiday, so why not make the most of it by exploring some fun and exciting events happening in Riyadh, AlUla, Jeddah, and Dammam?  Whether you're with family, or friends, or flying solo, there's something special waiting for everyone! Here are a few top spots to check out during this festive time. Riyadh Glory Energy at Mishkat Interactive Exhibition From the 19th to the 21st September, the Mishkat Interactive Exhibition in Riyadh is hosting...

Get ready to glide into an unforgettable adventure because AlUla on Wheels is back, bringing its one-of-a-kind skating experience to the enchanting oasis of AlUla. This open-air roller rink promises more than just skating – it’s a full-on journey through time, soundtracked by electrifying DJ performances under a sky full of stars.     View this post on Instagram   A post shared by AlUla Moments لحظات العلا (@alulamoments) Located in the vibrant art district of AlJadidah, this re-imagined roller rink is a nostalgic haven and cultural hotspot. Featuring creative designs and curated by Good Intentions, the visionary global movement...

Annabel's AlUla, the world-renowned private members’ club, is making its return. This season, it will be welcoming guests from October 17 to December 13, 2025. The pop-up restaurant is set to bring all the sophisticated flair, blending luxurious dining with the dramatic beauty of the region. If you’re wondering what’s on the menu, Annabel’s AlUla promises both classic Mayfair favorites and regional delicacies. Signature dishes like the famous Paccheri Pasta, wild sea bass fillet with Kalamata olives, and perfectly grilled lamb chops will transport your taste buds straight to the heart of London, with a delicious AlUla twist. View this...

Saudi Arabia has just opened its first-ever island golf course, and it’s truly something special. Shura Links is located on Shura Island in the Red Sea development. It's a huge milestone for the Kingdom’s Vision 2030 goal of becoming a global hub for tourism and sports. The course offers a one-of-a-kind experience, winding through native mangroves, rolling dunes, and stretching right along the Red Sea shoreline. Designed with minimal environmental impact, it's a perfect example of regenerative tourism and blends seamlessly into the natural beauty of the island. Shura Island is almost ready to welcome first visitors. Phase one features...

Saudi Arabia just got a major cultural upgrade with the opening of Villa Hegra, the first Saudi-French cultural center in the KSA. Located in the heart of AlUla, this new landmark promises to be a vibrant hub for art and culture. The inaugural cultural season will feature workshops, artist residencies, exhibitions, and collaborations with major French institutions like the Philharmonie de Paris. Villa Hegra functions as a creative campus, with artist studios, a performing arts studio, an indoor cinema, and educational spaces that will host a variety of events throughout the year. View this post on Instagram A post shared...