Saudi Arabia is about to get a fresh sportswear vibe with JAY3LLE landing this November. This isn’t just another athleisure brand; it’s backed by members of the royal family and aims to fuse Saudi culture with global style in a way that actually feels like home.
At the helm is Princess Noura Bint Faisal Al Saud, taking the CEO seat and steering the brand toward creativity, collaboration, and cultivating a real sense of community. The designs are mixing sleek, sporty silhouettes with an international edge that draws from hotspots like New York and Paris — but always with a distinctly Saudi twist.
For those who live and breathe style, JAY3LLE is one to watch. And if your wardrobe’s craving more, don’t miss the Drake x Nike cricket-inspired collection.
Plus, Riyadh Fashion Week kicks off this October, spotlighting the hottest local and international designers shaping the Kingdom’s fashion scene.
