We ran a study and found that when an event image is clean (without extra text or clutter), it performs 10–15% better in click-through rate under the new design, which means your event converts better on our site.
The best format is still video, we use it for banners and teasers, and there we see up to a 30% increase in performance. For the homepage, category pages, and similar placements, clean images boost CTR by up to 15%.
The reason is simple: our brains don’t want to read text inside images on the homepage. They don’t see it like this:
But like that! They scan visuals first, and a clean design wins every time.
So with the new templates we’ve increased the CTR of the home page by 10-15%.
Increase the performance of your event for free.
We’re happy to handle the image editing ourselves, but we need to align with you on how to proceed:
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Blanket approval: You allow us to update images for your events whenever needed.
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Case-by-case approval: We’ll only update images after getting your explicit permission each time.
Please let us know which option works for you, and share any do’s and don’ts for your event images so we can follow them.
