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To our valued Partners, Clients and Team members,
This guide is for anyone who wants to use Platinumlist's brand assets in their marketing or advertising materials.
The guidelines contained in this manual outline the general rules for proper and consistent application of Platinumlist's brand assets, and showcasing Platinumlist content.
Consistent use of these assets helps the general public to easily recognize references to Platinumlist and protect the brand's trademarks. It is important that your marketing materials use Platinumlist standards, and use the brand's approved assets correctly. This guide will help you meet those standards.
To preserve the integrity of the Platinumlist Logo, always maintain a minimum clear space around the logo. This clear space insulates our Logo from distracting visual elements, such as other logos, copy, illustrations or photography.
To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the Platinumlist Logo. The proportions and shape of the Thumb Icon
should never be altered for any reason. To resize, hold the “Shift” key in most software programs to maintain the proportions while scaling up or down. Always maintain the minimum clear space, even when proportionally scaling the logo.
Consistency is the key. Always make sure that Platinumlist Logo is reproduced in a legible size and that they do not appear subordinate to any other
partner logo included on the creative executions. Similarly, do not present the Platinumlist Logo in a way that makes it the most distinctive or prominent feature of what you’re creating.
It is permitted to change colour of the whole logo. But it is not permited to change colour of parts of the logo only. Eg the word tickets.
You can use any colour as long as its creates a contrast on the background. Our advice is not use colours that are too bright and keep it subtle.
Do include a clear call to action that communicates your use of Platinumlist Logo such as “to purchase tickets click on the logo below” unless the “P” icon logo is side-by-side with other social partner logos.
For white or light coloured backgrounds, use the stand alone gray logo. For black or dark coloured backgrounds, use the light grey colour logo provided.
You are allowed to change the colour of the logo so that it's visible on the background, but refrain from changing the colour of it's separate parts. eg word tickets.
