Get ready to be part of football history! The Messi Experience is set to take over Dubai for a limited time only, giving fans an unprecedented chance to step into the legendary journey of Lionel Messi like never before. This is your chance to immerse yourself in the life of a football icon like never before. Whether you’re a football fanatic or simply curious about the legend behind the name, the Messi Experience at Dubai Festival City Mall promises to be an event like no other.
What is the Messi Experience
Forget traditional exhibitions – the Messi Experience isn’t just a walk down memory lane. ’s a living, breathing journey into the world of one of football’s greatest legends. It’s not just about looking back; it’s about feeling the passion, witnessing the grit, and understanding the journey that made Lionel Messi a global icon.
Lionel Messi himself shares his excitement, “I am thrilled to see this project come to life and bring fans even closer to me – both on and off the field. I have always sought to inspire and connect with people through my passion for soccer, and this experience will allow fans to relive the most unforgettable moments of my career.”
Imagine stepping into nine themed zones where you can train like Messi, witness iconic match moments, and explore personal stories that shaped his journey—from his early days in Rosario to lifting the World Cup trophy. This isn’t just a tribute—it’s an immersive, multisensory celebration of Messi’s legacy.

What to Expect
Imagine stepping into the heart of football history—this isn’t just a sports fan’s dream – it’s an experience for anyone who loves stories of passion, dedication, and triumph. Get ready to be amazed by the incredible features waiting for you inside the Messi Experience.
Highlights of the Experience:
- A 75-minute immersive journey across nine themed zones.
- Cutting-edge Artificial Intelligence and immersive environments.
- Never-before-seen content showcasing Messi’s legendary career.
- Interactive zones where fans can “train like Messi” and step into recreated match moments.
- Personal stories that shaped Messi’s path to greatness.
- Dedicated F&B area for refreshments and relaxation.
- Official merchandise store to take home a piece of the experience.
- Fan activation zones for deeper engagement beyond the exhibition.

Why You Shouldn’t Miss It
Hosted at Dubai Festival City Mall, the event takes place this May for a limited time only. After wowing fans in Buenos Aires, Miami, Los Angeles, and Sao Paulo, it’s finally Dubai’s turn to feel the magic.
In previous stops, fans were captivated by the lifelike recreations of iconic match moments and the chance to “train like Messi” in interactive zones. In Buenos Aires, visitors were moved by the personal stories from Messi’s early days, while in Los Angeles, the immersive VR experiences left everyone talking. Each city added its own twist, but one thing remained constant – the undeniable thrill of stepping into Messi’s world.
Now it’s Dubai’s chance to experience it firsthand. The city’s innovative and vibrant atmosphere makes it the perfect backdrop for this global phenomenon.

How To Get Tickets