AlUla is adding another architectural and hospitality milestone to its growing list of developments. The AlUla Development Company (UDC), a subsidiary of Saudi Arabia’s Public Investment Fund (PIF), has unveiled the concept for NUMAJ, a 250-room luxury hotel developed in partnership with Marriott International’s Autograph Collection. The property is set to open in 2027.
Inspired by both astronomy and cultural heritage, the name NUMAJ takes reference from Nu Ursae Majoris, a star system used by ancient travellers in the region. It also nods to the Arabic phrase Al Kafzah al Ula, or “the first leap,” highlighting the spirit of discovery and renewal that guides the project.
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Revealed at Arabian Travel Market 2025 in Dubai, the hotel’s design is led by architecture firm GioForma, the team behind the famed Maraya concert hall. NUMAJ will feature elements deeply rooted in AlUla’s landscape and tradition — like engraved mushrabia details, locally sourced stone, and open-air spaces that reflect the desert’s architectural language.
Sustainability plays a key role in the hotel’s blueprint. The project aims for LEED Gold certification and includes systems like greywater irrigation, energy-efficient lighting that supports AlUla’s Dark Sky policy, and UV-resistant glazing for natural temperature control. Much of the construction will rely on local materials, and landscaping will be designed for minimal water use.
Guests of NUMAJ will also have access to five dining venues, a spa, a gym, two pools, retail spaces, and a conference centre. A display of regional rocks will be featured in the hotel lobby, showcasing the geological richness of the area.
The project is aligned with Saudi Arabia’s Vision 2030, aiming to boost tourism while preserving cultural and natural heritage. NUMAJ is expected to generate local employment and contribute to the region’s evolving identity as a destination rooted in both history and forward-thinking design.
