If you’ve already made a trip to Ulta Beauty at Mall of the Emirates or Dubai Mall, there’s a good chance you won’t have to cross the city for your next beauty haul much longer. The brand is preparing to open a third UAE location at Dubai Hills Mall.

“Coming soon” boards have appeared on the ground floor, hinting that another branch of the American cosmetics chain is on the way. No official opening date has been confirmed yet, but the store is expected to open later this year.

Ulta Beauty started in the US in 1990 and grew into one of the biggest beauty retailers. Walk into their store and you’ll quickly understand why fans get so attached to the place. Ulta Beauty has makeup, skincare, haircare, fragrances, bath products, beauty tools, and salon services (like nail services in UAE).

Here are a few products Ulta shoppers almost never leave the store without:

  • Tarte Shape Tape Concealer for full coverage and brightening under the eyes
  • e.l.f. Halo Glow Liquid Filter for glowy skin and lightweight coverage
  • IT Cosmetics CC+ Cream for makeup with SPF coverage
  • Pat McGrath Labs Mothership Eyeshadow Palette for bold pigment and dramatic eye looks

With Ulta Beauty on the way to Dubai Hills Mall, you might want to start making room in your makeup drawer now. And who knows, maybe another celebrity will show up for the launch, so stay tuned for updates.

More big names in retail are landing in the UAE this year. One of the most talked-about arrivals is Primark, now available in two malls in Dubai, with third location opening later this May.