WhatsApp Business, the go-to platform for many UAE-based companies to communicate with customers, is set to introduce new pricing changes starting July 1, 2025. Meta, the app’s parent company, has confirmed that registered businesses using the platform will soon be charged per message, rather than per conversation, as part of a shift to simplify and align pricing with industry standards. These upcoming changes will mainly affect marketing, authentication, and utility template messages. Charges will apply based on the recipient’s country code, introducing regional pricing variations. However, companies that use the platform more frequently may benefit from tiered pricing models that...