On January 23rd, 2025, Platinumlist had the privilege of participating in the “AI in the Events Industry” workshop hosted by the Department of Economy and Tourism.

Representing our platform, CEO Cosmin Ivan and Marketing Head Alexander Yutkin shared expert perspectives on how artificial intelligence (AI) is transforming the events industry, unlocking new opportunities, and addressing emerging challenges.

Our CEO, Cosmin Ivan did a deep dive into AI trends and tools that are reshaping the events landscape. He highlighted how AI is not just a buzzword but a critical force driving innovation in event planning and management.

From predictive analytics to personalized event experiences, Cosmin emphasized how leveraging AI can lead to enhanced efficiency and engagement and spoke about how as the events industry evolves, staying ahead of these trends is no longer optional—it’s essential.

Marketing Insights from Alexander Yutkin

Alexander Yutkin, our Head of Marketing, presented an insightful perspective on the impact of AI on event marketing. He discussed how AI advancements are redefining audience targeting, content creation, and campaign optimization. AI’s ability to analyze large amounts of data helps event organizers personalize marketing strategies that connect with their audiences like never before.

AI tools, such as those used for automating event descriptions, analyzing customer behavior, and predicting market trends, were highlighted as key drivers of success. These advancements make it easier for organizers to connect with their audiences, enhance ticket sales, and measure campaign performance effectively.

The Growing Importance of AI in Events

One of the most striking findings shared during the workshop came from Platinumlist’s surveys conducted at the event. 

An impressive 100% of attendees reported using AI for some aspect of their event operations. This overwhelming consensus highlights AI’s growing significance in shaping the events industry’s future.

From writing event descriptions, creating marketing campaigns, analyzing audience data, and predicting trends, AI is becoming an indispensable tool for event professionals.

Leveraging Platinumlist’s Decade of Data for AI Excellence

With over a decade of experience in the events industry, Platinumlist is uniquely positioned to harness the power of AI. 

Our extensive data and industry expertise enable us to drive best practices in AI, from creating highly targeted marketing campaigns to optimizing event performance. By leveraging these insights, we help organizers enhance audience engagement and maximize the success of their events.

As Cosmin and Alexander shared during the workshop, the combination of quality data and AI-driven innovation is key to staying competitive in today’s fast-paced event industry. With the right tools and strategies, event professionals can unlock unprecedented opportunities to grow their businesses and deliver memorable experiences.

Looking Ahead

The “AI in the Events Industry” workshop served as a powerful reminder of how technology continues to shape the future of events. At Platinumlist, we remain committed to helping event organizers with the tools and insights they need to succeed in this dynamic industry.

As AI becomes increasingly integrated into every aspect of event planning and management, the possibilities are limitless. Whether you’re looking to optimize marketing efforts, enhance audience experiences, or gain deeper insights into your event’s performance, AI is here to help you achieve your goals—and Platinumlist is here to guide you every step of the way