Get ready for one of the biggest beauty events in the region! Beautyworld Saudi Arabia is returning for its fifth edition, bringing together top beauty brands and industry experts. From April 21 to 23, the Riyadh International Convention and Exhibition Centre (RICEC) will host this event, offering a space for professionals and beauty lovers to connect and share the latest trends.

 

Whether you’re in the industry or simply passionate about beauty, there’s plenty to explore. This year’s Beautyworld is the largest so far, covering five key areas in the beauty industry:

  • fragrance
  • hair, nails and salon supplies
  • cosmetics and skincare
  • supply chain and services
  • personal care and hygiene

One of the highlights is the Beauty LIVE stage, where visitors can watch live demonstrations, including skincare techniques, beauty tech innovations, barber battles, and makeup styling sessions. It’s a unique chance to see top professionals in action and discover the latest beauty breakthroughs.

With over 400 exhibitors from more than 40 countries, the event is truly international. This year, the expo is 43% larger than in 2024, expecting over 15,000 visitors. From well-known global brands to emerging names, you’ll find a wide range of products and services shaping the beauty industry today.

To attend as a visitor, registration is required. Sign up here: Beautyworld Saudi Arabia Registration. Don’t miss this chance to experience the future of beauty in Riyadh!