Are you ready to lose yourself… to carbs? Eminem’s famous Mom’s Spaghetti pop-up restaurant is making its Middle Eastern debut at the Formula 1 Abu Dhabi Grand Prix from December 5-8, offering fans a chance to enjoy this Detroit-born culinary sensation while soaking in the F1 atmosphere.
This unique dining experience celebrates Eminem’s Detroit roots and is brought to the UAE thanks to a collaboration between Shady Records and Global Venture Partners (GVP). Attendees can savor the rapper’s signature pasta dishes before the pop-up heads to Riyadh’s Soundstorm Festival from December 12-14.
But that’s not all! Prepare to explore Fort Shady, a one-of-a-kind merchandise hub premiering in the region. The immersive retail space will offer exclusive Eminem memorabilia designed with Middle Eastern fans in mind. Combining digital and physical elements, Fort Shady delivers a cutting-edge shopping experience that’s as unforgettable as the music legend himself.
Paul Rosenberg, Eminem’s longtime manager, stated, “Bringing ‘Mom’s Spaghetti’ to fans in the Middle East has been a long time coming.”
Global Venture Partners aims to connect celebrity brands with the MENA market, tapping into the region’s growing appetite for high-profile, immersive events. Could this pop-up hint at a permanent Middle Eastern Mom’s Spaghetti location? Only time — and the demand for carbs — will tell.
For more updates and information, visit the Formula 1 Abu Dhabi Grand Prix website or follow the event on Instagram @abudhabigp.
