LOEWE has launched an exclusive perfume pop-up in the heart of Al Ain Oasis, a UNESCO World Heritage Site. Open until 9 February, the LOEWE Perfumes Greenhouse invites visitors to experience its signature Botanical Rainbow fragrances and home scents inside a beautifully designed Victorian-style greenhouse.
This one-of-a-kind space takes inspiration from old apothecaries and botanical gardens, where plants were traditionally grown for their healing properties. The greenhouse setting blends nature and luxury, offering a multi-sensory journey through color, texture, and scent.
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At the core of this experience are LOEWE’s fragrances, including the Botanical Rainbow collection — a range of scents inspired by nature. Visitors can also explore Un Paseo por Madrid, a series of six unisex perfumes reflecting the spirit of the Spanish capital. LOEWE Home Scents are also on display, with unique aromas like honeysuckle, ivy, orange blossom, tomato leaves, and even unexpected notes like incense, coriander, mushroom, and wasabi.
Beyond perfumes, the collection includes home fragrance essentials such as scented candles, room sprays, diffusers, sculptural wax candleholders, and soaps.
LOEWE, founded in Madrid in 1846 by Enrique Loewe, has been crafting luxury fragrances since 1972. Over the decades, it has attracted famous admirers like Alfonso XIII, Ava Gardner, and Ernest Hemingway. Today, its perfume line continues to celebrate creativity and nature.
Set against the stunning backdrop of Al Ain’s palm groves and natural springs, this pop-up offers a refreshing escape for those looking to reconnect with nature while discovering unique scents. With cooler temperatures setting in, it’s the perfect time to explore this exclusive fragrance experience. LOEWE Perfumes Greenhouse welcomes visitors daily from 10 AM to 8 PM.
