Beautyworld Middle East 2025: Dates, Location & What’s New at Biggest Beauty Event

Updated: August 26, 2025 2 min read

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Beautyworld Middle East 2025 is the event beauty lovers and professionals have been waiting for! On October 27-29, the Dubai World Trade Centre will be buzzing with excitement as the region’s leading beauty, fragrance, and wellness exhibition comes back.

Whether you’re a professional, an exhibitor, or simply a beauty enthusiast, this event is where the future of the industry will take shape.

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Beautyworld offers a chance to get a first-hand look at the latest trends and innovations. From skincare and fragrance to tech and wellness, the exhibition is putting it all on display. It’s the ideal place for brands to launch their newest products, and for visitors to discover what’s next.

The event will feature several programs and conferences, including:

Next in Beauty Conference
Next in Fragrance Conference
The Makeup Studio

Additionally, panels like Beauty Beginnings, BeautyLIVE, and Nail it by Nazih Group will provide insights into what’s next for the beauty world.

One of the highlights visitors won’t want to miss is The Natural Notes space. This immersive area will take them on a journey through the raw beauty of fragrance. Guests of the exhibition can meet the producers, hear their stories, and discover how these ingredients are crafted and sourced.

Beautyworld Middle East 2025 will host over 2,000 exhibitors from 68 countries. With 75,000 trade professionals expected to attend, this is the place to be if you want to connect with industry leaders, explore new products, and stay ahead of the curve.

And if you’re a fan of beauty, Dubai has a lot to offer. Russian beauty giant Gold Apple opened a store in Mirdif City Centre Deira this May. And later this year Ulta Beauty will be opening its first store in Middle East at Mall of the Emirates.

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