Dubai is getting a sugar-coated surprise: Haribo Happy World, a brand-new store concept from the iconic gummy brand, is set to open its doors soon at Dubai Festival City Mall. While the exact opening date hasn’t been revealed yet, the experience promises to be much more than just candy shelves.
What to Expect at Haribo Happy World in Dubai
The store will feature four interactive zones, all designed to celebrate Haribo’s colourful world of sweets. The concept is being billed as a first-of-its-kind, suggesting that Dubai will be the launchpad for this new style of brand experience.

Here’s a glimpse of what’s on the menu (beyond gummies):
- Haribo-themed experiences across four zones
- F&B outlet serving Haribo-inspired treats and desserts
- A dedicated Birthday Room – a space for kids to celebrate in a candy-themed setting
In May 2025, the mall will also welcome Ground Control, a high-energy social playground. Together, Haribo Happy World and Ground Control are shaping up to be new go-to destinations for both families and friend groups looking for something different to do indoors — especially as Dubai heads into the warmer months.

Ground Control brings a variety of fun experiences under one roof:
- A 10-lane bowling alley
- Arcade games
- High-speed racing simulators
- Digital darts and jet pong
- A party zone ideal for birthdays, post-work hangouts, and casual get-togethers
Stay tuned for the official opening date of Haribo Happy World, and get ready for a sweet new experience in the city.