Ready for an ice cream experience that will totally blow your mind? The Ice Cream Project by noon Minutes is now back at Dubai Mall with a brand new lineup that’s anything but ordinary. This limited-time pop-up is serving up some truly unexpected flavors that you have to taste. If you’re looking for something truly out of the box, this is the place to be.
This year’s collection includes over 20 new flavors, including ice cream with iconic Magnolia Bakery’s Banana Pudding taste, Lipton Matcha with Honey, Kiri’s Blueberry Cheesecake ice cream, and Masafi Detox Water sorbet made with lemon, cucumber, and honey.
The Ice Cream Project has earned a reputation for being one of the boldest food pop-ups in the UAE. It takes some of our most beloved household names and blends them with wild imagination to create something completely unforgettable.
This edition of noon Minutes pop-up at Dubai Mall will also offer some wild tastes:
- Colgate Mint Toothpaste
- Hellmann’s Ketchup & Mustard
- Barilla’s Pesto with Mint & Pine Nuts
- Smith’s Salt & Vinegar Chips
- Super 98 Petrol
This year, Nestlé joins the fun as a title sponsor and toppings partner, bringing free Nescafé Coffee Corner where you can try a new range of products. Another official partner Al Rawabi will also offering giveaways and scoops powered by their fresh milk, so you can enjoy your ice cream with even more creaminess.
You can check it all out at Star Atrium (Lower Ground, in front of Wagamama) at Dubai Mall, where this quirky, one-of-a-kind pop-up is running from October 10 to 19. Whether you’re in the mood for something wild or just curious to try something new, you won’t want to miss this edition of The Ice Cream Project by noon Minutes.
And if you’re a regular at Dubai Mall, why not explore other amazing events happening there? Check out free exhibition with 7 unseen artworks by Picasso, Dali, Warhol, and Banksy, or head over to Beauty & Candy Week at Galeries Lafayette Dubai this October! Stay tuned for more updates on all the exciting events in the city!
