Dubai is set to welcome a brand-new addition to its events calendar this weekend with the launch of JPEX Entertainment Exhibition (JPEX) — a pop culture festival celebrating anime, gaming, cosplay, and Japanese culture. Taking place from April 25 to 27 at the Dubai Exhibition Centre in Expo City, the event aims to bring together fans from all backgrounds for three full days of immersive content and community connection.

 

Unlike most major conventions, JPEX has been independently founded and organised by four young Emiratis, all with a shared love for pop culture. With no corporate sponsorship or event company backing, their goal is to build Dubai’s very own homegrown pop culture festival — one that evolves alongside the city and its community.

Celebrity Guests at JPEX 2025

JPEX has lined up an impressive roster of voice acting legends from Japan and the Arab world, including:

  • Hiroshi Kitadani – vocalist behind several One Piece opening themes
  • Ryusei Nakao – voice of Frieza (Dragon Ball Z), Mayuri (Bleach), Caesar Clown (One Piece)
  • Showtaro Morikubo – known as Shikamaru (Naruto), Yosuke (Persona 4), Makoto (Free!)
  • Amal Saadeddin – Arabic voice of characters in Detective Conan, Pokémon, Sonic the Hedgehog, and Doraemon

 

Fans can look forward to live voice acting segments, stage performances, and meet-and-greet opportunities with all four stars.

What Else to Expect at JPEX 2025

Beyond voice acting, the event is packed with programming designed to engage both hardcore fans and curious newcomers:

  • Cosplay competitions with regional and international judges
  • Gaming tournaments including Tekken, FC 25, Super Smash Bros., Pokémon TCG, and One Piece TCG

 

 

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Apart from contests, visitors of JPEX 2025 can enjoy a variety of other experiences, like Artist Alley & Vendor Market, showcasing work by local and international creators. There will be shortage of activities such as kimono dressing, tea ceremonies, and Japanese calligraphy. And of course, interactive areas, workshops, photo zones, and multiple food courts to round out the experience.

Whether you’re diving into your favourite fandoms or exploring Japanese traditions for the first time, JPEX offers a little something for everyone.