If you’ve ever wished you could browse Ounass without a phone in your hand, that’s about to be an option. The platform is opening its first physical store in Dubai. Same brand, same curated feel, just in a space you can actually walk through. It will be the brand’s first offline location. You’ll be able to see, touch and try on pieces in person, instead of relying on photos and sizing charts, before deciding what’s worth buying.
The Ounass store will open at Across H in Al Wasl, one of those city hangout spots people love for its easygoing vibe. It’s already a go-to spot for cafés and casual dining, with places like NAC, Cipriani Dolci and Café Kitsuné. The area will also welcome a new branch of Em Sherif in early 2026, adding another reason to visit and spend time there.
Unlike Ounass Maison at Mandarin Oriental Jumeirah, which runs by appointment only, the upcoming store will be open to everyone, with no bookings needed. You’ll be able to browse freely, discover new pieces, and catch any in-store activations.
An opening date of Ounass store hasn’t been announced yet, but more details are expected soon. The timing fits into a busy year for retail in the city, with Ulta Beauty opening at Mall of the Emirates later this month and Primark coming right in time for the spring/summer season.
Stay tuned for Ounass store opening dates and more updates on what’s happening in the city.
