If you’re into fragrances that tell a story, here’s something you’ll want to check out this weekend. Maison Margiela is bringing its House of Memories pop-up to Dubai for the first time, turning Foundry in Downtown Dubai into a scent-filled wonderland. It will run the entire weekend from November 7 to 9.
The House of Memories is all about nostalgia that hits when you catch a familiar scent and it suddenly takes you back. That’s exactly what Maison Margiela’s Replica line is built on: bottles of fragrance that capture small, intimate moments from everyday life.
At the pop-up, you’ll get to experience these scents in a whole new way. The immersive setup lets you move through spaces inspired by Margiela’s most loved perfumes like Lazy Sunday Morning, By the Fireplace, Jazz Club, Afternoon Delight, and Never-Ending Summer.
Each room is designed to awaken a memory or spark a new one, with visuals and scents working together to create that signature Margiela atmosphere.
For something hands-on, the olfactory workshops will be available daily at 11 AM and 3 PM during the pop-up. These expert-led sessions give you a peek into how the Replica fragrances are made. Spots are limited, so show up early if you want in.
Need a break between sniffing sessions? Drop by Afternoon Delight Café, a space inspired by one of the Replica scents. It’s a cozy corner where you can sit back, chat, and enjoy the vibe before heading back to explore more.
And if you find a fragrance that feels like “you,” there’s a boutique on-site where you can pick up your favourite from the Replica collection.
House of Memories pop-up by Maison Margiela in Dubai is a beautifully offbeat way to spend a few hours. And who knows, you might even discover your next signature scent. The doors will be open daily from 11 AM to 10 PM, so you’ll have plenty of time to wander through and find the fragrance that feels like home.
And if you’re curious about the latest trends in perfumery, read about dessert-inspired perfumes and how they are going viral in the UAE. Stay tuned for more news and events coming your way soon.
