Rev up your engines, because SEVEN Entertainment is about to unleash a wave of adrenaline with the introduction of the world’s first Formula E branded attraction!

The announcement, made at the Diriyah E-Prix site where the ABB FIA Formula E World Championship races recently took place, promises to reshape the entertainment landscape across the Kingdom.

Known for its revolutionary approach to elite motorsport through electric racing, Formula E is joining forces with SEVEN to deliver an unprecedented karting experience at four prime locations – Riyadh, Jeddah, Dammam, and Abha.


Get ready to feel the wind in your hair as the Formula E Karting experience offers diverse options for adults, juniors, and even dual riders. With tracks stretching over 400 meters, these attractions boast extended straightaways that guarantee a racing experience like no other.

But that’s not all. The entertainment destinations across the Kingdom will not only feature Formula E tracks but also state-of-the-art cinemas with IMAX and VIP screens, futuristic bowling alleys, and rejuvenating wellness centers.

And for all you Transformers enthusiasts out there, buckle up because SEVEN is also set to launch the world’s first Transformers entertainment center in Riyadh, featuring state-of-the-art rides and immersive experiences that bring the action-packed world of Transformers to life.


SEVEN plans to invest over SAR 50 billion to build 21 entertainment centers across Saudi Arabia. The Al Hamra district in Riyadh will be home to one of these centers, along with Aseer, Tabuk, and Yanbu.

These entertainment parks are not just about heart-pounding rides; they are designed to cater to visitors of all ages. Themed food and drink stalls, merchandise shops, and a myriad of attractions will make these entertainment centers must-visit destinations for everyone across the Kingdom.

Get ready for a rollercoaster of excitement, because the future of entertainment has arrived, and it’s electric!