Jumeirah Group is adding another name to its expanding portfolio of high-end properties with the unveiling of Jumeirah Asora Bay, a new ultra-luxury hotel and residence project coming to La Mer South. Scheduled to open in 2029, the development will bring a more intimate and refined take on resort living to Dubai’s coastline. Unlike the mega-properties Jumeirah is often associated with, Asora Bay will take a boutique-style approach to luxury, offering: 103 rooms and suites 20 private villas Arabesque-meets-modern architecture Wellness spa, infinity pools, and a private members' club Fitness centre with the brand’s signature facilities The resort is designed...