Via Riyadh Summer Pop-Up is returning this season — and it’s shaping up to be a big one. Running from August 7 to 30, the pop-up brings together top luxury lifestyle brands, fashion labels, and restaurant experiences, all in one place.
If you’re into shopping, food or both, this limited-time event is worth adding to your agenda. The pop-up will feature more than 25 brands, including some of the world’s best-known names like:
- Dolce & Gabbana
- Elie Saab
- Tom Ford
These global icons will be joined by leading Saudi brands, offering a blend of international flair and local creativity.
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The event focuses on summer lifestyle, so expect to find fashion collections (including summer abayas and swimwear), jewellery, accessories, and perfume products.
From elegant beachwear to limited-edition fragrances, everything is curated for the season — with exclusive pieces and offers available only during the pop-up.
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After your shopping spree, you’ll be able to unwind at one of the participating restaurants. Some of Via Riyadh’s well-known venues are serving special menus and offers throughout the event, including:
- Spago
- Gymkhana
- Over Under
Whether you’re into rooftop views or open-air courtyards, there are plenty of places to relax and enjoy a good meal.
August may be packed with style, but Riyadh’s cultural calendar is just getting started. Next up are Riyadh Comedy Festival, starting September 26, and Riyadh International Book Fair, running on October 2-11. Plenty more on the horizon — stay tuned for what’s next.
