UAE FinEd company KFI Global developed a new app that’s designed to change the way young people think about money. SMARTER. RICHER. BRAVER. is the world’s first Financial Identity App. Unlike traditional finance guides that focus on money management tips, this creation looks at the bigger picture: how we feel and act with money in the long run.
Instead of just teaching financial skills, the app works on building a deeper financial identity. As Marilyn Pinto, founder of KFI Global, says, “Real change doesn’t start with information. It starts with identity.” The app helps young users understand their relationship with money and create habits that will last.
Using behavioral science and identity psychology, SMARTER. RICHER. BRAVER. guides users through seven levels. It offers tools like cost and value trackers, decision-making guides, and mindset assessments, which help users see how their financial confidence grows.
If you’re curious to test the new innovation, the app is available on Google Play Store and is in Early Access on App Store.
If you’re interested in how young people can thrive in the future, be sure to check out 6 rules for success in an AI-driven world. Stay tuned for more news on innovations in the UAE!
