Adidas is bringing something fresh to the region this April — a limited-time pop-up event in Dubai to launch their new Loomhood Collection. Before the official release, the iconic brand is hosting a 2-day pop-up on April 19–20 at Dream Girl Tailors in Al Fahidi.
Visitors can get a close-up look at the new designs and possibly grab a pair before anyone else.
The Loomhood Collection gives a local twist to two adidas classics — the Samba OG and Handball Spezial. What makes them stand out? Each pair features the name of a local neighborhood and the exact coordinates of the artisans behind the work.
Even the laces carry meaning, designed with patterns inspired by traditional fabrics from the UAE.
Can’t make it to the pop-up at Dream Girl Tailors? No worries. The collection officially launches from April 21 to 30 in two cities in the region:
As a bonus, anyone who buys a pair of Samba OG or Handball Spezial from the Loomhood Collection will get free customization and exclusive city-inspired laces.
If you’re into exclusive sneakers, local culture, or just something different, this is one event you don’t want to miss.
