Apple fans in Saudi Arabia now have direct access to the brand’s full product lineup through a newly launched official online store and app. The rollout means you can now browse, shop, and receive Apple products at home — without the need to go through third-party resellers.

The store includes Arabic language support, offering a smoother shopping and customer service experience for users in the region. Whether you’re looking to upgrade your device or explore something new, the platform now feels more local.

Shoppers can expect a more personalised experience, from model comparisons and recommendations to the ability to customise and engrave devices. Engraving is available in English or Arabic and can include names, numbers, or even emojis.

The platform www.apple.com/sa-en/store also introduces flexible payment options via a partnership with Tamara, allowing customers to pay in instalments with no interest charges.

If you’re a student, teacher, or parent, the Apple Education Store offers savings on Mac and iPad purchases. Plus, a back-to-school promotion is running until October 21, where eligible buyers can claim free AirPods or a selected accessory on specific products.

Looking ahead, Apple has plans to open flagship stores in Saudi Arabia, with the first location expected to open in Diriyah.