Dubai continues to be a top global destination, with a record-breaking 18.72 million international visitors coming to the city in 2024. This marks a 9% increase from 2023, when the city welcomed 17.15 million tourists. The latest figures, released by the Dubai Department of Economy and Tourism (DET), highlight the city’s growing appeal to travelers worldwide.
Why more tourists are choosing Dubai? Several key factors contributed to this:
- Year-round events: Dubai hosts a packed calendar of business summits, trade exhibitions, sports competitions, and entertainment events, drawing both professionals and tourists to the city.
- New luxury hotels: The city’s hospitality sector expanded with high-profile openings like One&Only One Za’abeel, SIRO One Za’abeel, and The Lana Dorchester Collection, offering fresh experiences for visitors.
- Diverse culinary scene: From local hidden gems to Michelin-starred restaurants, Dubai’s dining options continue to impress food lovers from around the world.
- Strategic global promotions: Targeted international campaigns and partnerships have boosted Dubai’s visibility as a must-visit destination.
Dubai is not slowing down. The city is actively working with investors and hospitality operators to introduce new brands and attractions. Major upcoming projects include:
- Palm Jebel Ali, a massive new waterfront development set to redefine luxury living and tourism.
- Al Maktoum International Airport expansion to accommodate even more international travelers.
With these ambitious plans in motion, Dubai’s tourism scene is set to grow even further, ensuring it remains a hotspot for international travelers.
