Mall of the Emirates is turning 20, and it’s throwing a celebration that’s impossible to miss. To mark two decades since it first opened its doors in September 2005, the iconic mall is unveiling over 100 new stores, exciting dining options, wellness experiences, and immersive entertainment for everyone to enjoy.
The celebrations kick off with a month-long programme full of experiences for visitors.
Fashion lovers can catch the Fall/Winter 2025 collection at THAT Concept Store on September 13, with an intimate in-store runway, live DJ, juice bar, and a grazing table.
Fans of high-flying performances won’t want to miss September 20, when the internationally acclaimed vertical dance group Bandaloop turns the mall into their stage with stunning aerial shows at 5 PM and 6 PM.
On the same day, shoppers can rack up 20 times the Share points on their purchases for 24 hours only.
For those who love putting their personal touch on fashion, a complimentary customisation lab pops up at AllSaints from September 17 to 29. Guests can add the Mall of the Emirates 20th anniversary logo to classics or get creative and personalise their pieces for a one-of-a-kind look.
Mall of the Emirates is about to welcome more major names, giving shoppers even more reasons to visit. Fans of fashion, beauty, and lifestyle can get excited for SKIMS, Primark, Ulta Beauty, and the third Martha Stewart store in the city. These upcoming openings promise to elevate the shopping experience, making MoE the ultimate destination.
