Who says Paris has to have all the fashion fun? This winter, Alserkal Avenue becomes the center of attention with Dior’s exclusive showcase. The French luxury brand is bringing its Summer 2026 collection to Concrete on February 11. It’s a unique chance to dive into Jonathan Anderson’s first-ever collections for the iconic brand.

Expect a curated selection of the season’s must-haves: from ready-to-wear pieces to bags, small leather goods, shoes, accessories, and sunglasses. It’s the perfect spot to witness the next chapter of one of the world’s most prestigious fashion houses.

Make sure to book your spot on the Dior website.

If you’re planning to be there, save these details on Dior Summer 2026 fashion event in Dubai:

  • Location: Concrete, Alserkal Avenue
  • Date: Wednesday, February 11
  • Time: starting at 10 AM

Alserkal Avenue is the perfect spot to spend the day, even if you’re coming in the middle of the week. With its art galleries, shops, and amazing eateries, it’s easy to make a full experience out of your visit. After you’ve seen the latest Dior pieces, you can grab a bite at Middle Child, savor Indian coffee at Subko Specialty, enjoy a phyllo pie at Piehaus, or finish your work with tasty offerings at The Growhouse.