UK-based barefoot footwear brand Vivobarefoot has officially launched its regional e-commerce platform, vivobarefoot.me, making its products directly available across the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, and Oman. Operated by Andy Enterprises LLC, the brand’s authorised distributor in the region, the launch offers a tailored shopping experience for customers in the Gulf.

Known for promoting natural foot movement and functional design, Vivobarefoot shoes are a minimal alternative to traditional footwear. The signature features — wide toe boxes, thin soles, and zero-drop construction — are designed to improve posture, strengthen feet, and allow the body to move as naturally as possible.

 

The regional launch comes at a time when more consumers in the Middle East are prioritising mobility, physical health, and sustainable lifestyles. The online store is stocked with footwear for a range of needs, including:

  • Everyday wear
  • Trail running
  • Hiking
  • Gym training
  • Kids’ footwear

Each category is developed for foot health and movement efficiency, supporting everyone from fitness enthusiasts to families seeking practical shoes for daily life.

 

The online store provides a localized shopping experience, including:

  • Size guides tailored to regional customers
  • Customer service and support for GCC markets
  • Fast delivery and secure transactions
  • Easy returns and authenticity guarantees
  • Educational tools for transitioning to barefoot footwear

Vivobarefoot’s approach also fits into Dubai’s growing wellness and sustainability goals, using recycled materials and regenerative practices in its production. Customers in the UAE can also access select Vivobarefoot models via soletherapy.ae, a wellness-oriented e-commerce platform.

 

Vivobarefoot isn’t the only global name entering the region with local services and platforms. Maison Margiela has recently launched its online store for UAE customers, offering access to its fashion collections and accessories with region-specific features.

And just last week, Apple launched its first official online store and app in Saudi Arabia, available in Arabic. Stay tuned as more international brands are continuing to expand in the Gulf with dedicated platforms and services built for regional shoppers.