Dubai Police have achieved a global milestone by securing the top spot in the Institutional Brand Value Index published by Brand Finance. The force earned a AAA+ rating and an overall score of 9.2 out of 10, outpacing police brands from nine other countries based on feedback from over 8,000 stakeholders and relevant entities.

These outstanding results reflect Dubai Police’s consistent focus on high standards of ethics, operational efficiency, transparency, and innovation.

 

Brand Finance evaluated police brands across 11 reputation criteria. Dubai Police recorded scores well above the global average in every category:

  • Safety and Security Assurance: 67%
  • Effective Duty Performance: 64%
  • Strong Operational Field Presence: 63%
  • Professional Engagement: 62%
  • Commitment and Integrity: 60%
  • Ethical Conduct: 59%
  • Fair Treatment of All Individuals & Positive Social Media Presence: 57% each
  • Modernity and Progressive Development & Innovation in Crime Prevention: 54% each
  • Transparent and Effective Communication: 51%

This achievement aligns with Dubai’s broader reputation for safety. In 2025, Dubai was also ranked the No. 1 Safest City for Female Solo Travellers, a distinction that underscores the impact of Dubai Police’s efforts. Their dedication to inclusive security measures and community-focused policing plays a vital role in making Dubai a safe destination for all.