Another major international name is joining Dubai’s retail scene. SKIMS, the US-based clothing and swimwear brand co-founded by Kim Kardashian, is getting ready to open its first-ever physical store in the UAE — and it’s landing at Mall of the Emirates.

Until now, SKIMS has only been available locally through Ounass, under the Al Tayer Group. But now, shoppers will be able to browse in person and try before buying.

 

 

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The SKIMS store will be located inside Mall of the Emirates, and while the opening date hasn’t been confirmed, the brand’s banners are already up at the mall — hinting that it’s likely opening soon. From shaping bodysuits to soft loungewear and everyday essentials, customers can finally get a feel for fabric, fit, and style directly in-store.

SKIMS has been a global hit since its 2019 launch, with several collections going viral for their design and inclusive fit. The Dubai store marks the brand’s first step into the Middle East with a standalone physical location.

 

 

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SKIMS joins a growing list of international brands expanding to the UAE. Primark is set to open in three Dubai malls in early 2026, and by the end of this year, Mall of the Emirates is preparing to welcome another US favorite — Ulta Beauty.

Stay tuned for more details on SKIMS store opening in Dubai — the city’s retail game is only getting stronger.